Product Recommendation API

The Product recommendation API is an extension driven by the science that powers the recommended products container on Walmart.com. We have parsed 100s of millions of transactions over our product catalog of more than 6 million products to be able to deliver, with accuracy, the items in this response. Some example use cases where a partner might be interested in utilizing this data:

  • A recommended products advertising widget via e-mail delivered right after a transaction has been verified
  • Retargeting on an ecommerce storefront anchored on a shared UPC between multiple merchants
  • An upsell to an existing customer presenting an array of products due to knowing their order history

The endpoint returns a maximum of 10 item responses, being ordered from most relevant to least relevant for the customer.

Next Best Products on Walmart

Each item on Walmart.com has a particular item ID associated with it. This can be generally seen in the last 8 digits of a URL string (see above), but can also be acquired by using the Product Lookup API. Once you have a particular products' Item ID, you can hit the endpoint as follows:

Endpoint:

http://api.walmartlabs.com/v1/nbp?apiKey={apiKey}&itemId={itemID}

 

Example call:

$curl http://api.walmartlabs.com/v1/nbp?apiKey={apiKey}&itemId={itemID}

 

So, if you wanted to see the top 10 recommended products for an Xbox One console sold by Walmart, which has an item ID of 36904791:

$curl http://api.walmartlabs.com/v1/nbp?apiKey={apiKey}&itemId=36904791

Example response:

[
  {
    "itemId": 52539554,
    "parentItemId": 52539554,
    "name": "WWE 2K17, 2K, Xbox One, 710425497513",
    "msrp": 29.99,
    "salePrice": 19.9,
    "upc": "710425497513",
    "categoryPath": "Video Games/Video Game Titles/Shop by Genre/Sports Games",
    "shortDescription": "Coming off the heels of WWE 2K16, which earned critical press and fan acclaim - including an 8.8 out of 10 from IGN.com - WWE 2K17 arrives as the reigning and defending flagship WWE video game franchise champion with stunning graphics, ultra-authentic gameplay and a massive roster of WWE and NXT's popular Superstars and Legends Immersive Gameplay & More: Experience the most authentic WWE gameplay ever, featuring thousands of new moves and animations, backstage and in-arena brawling, and the biggest roster of WWE and NXT Superstars and Legends to date. Powerful Creation Suite: Create and develop your custom WWE with the deepest Creation Suite to date, featuring new creation options such as Create a Video, Create a Victory and a Highlight Replay system. New features and additional content allow you to create the most amazing custom Superstars, Arenas, and Championships. MyCAREER and WWE Universe with New Promo Engine: The all-new Promo Engine brings the drama and personality of the WWE Superstars to life in MyCAREER and WWE Universe modes. Choose your words wisely and smack talk your opponents, start rivalries or form alliances. Your words will shape your characters as they rise through the ranks of NXT and WWE to become WWE Hall of Famers! Soundtrack by Sean "Diddy" Combs aka "Puff Daddy": Enjoy a star-studded soundtrack featuring the top names in the music industry, such as Twenty One Pilots, French Montana and Black Sabbath, curated by Executive Soundtrack Producer Sean "Diddy" Combs aka "Puff Daddy"!",
    "longDescription": "WWE 2K17, Take 2, Xbox One, 710425497513",
    "brandName": "2K",
    "thumbnailImage": "https://i5.walmartimages.com/asr/6aa857a2-c6ce-4d71-bf66-d23e9008c49b_1.2263ab7c6a548529894128e5b557c7e6.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
    "mediumImage": "https://i5.walmartimages.com/asr/6aa857a2-c6ce-4d71-bf66-d23e9008c49b_1.2263ab7c6a548529894128e5b557c7e6.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
    "largeImage": "https://i5.walmartimages.com/asr/6aa857a2-c6ce-4d71-bf66-d23e9008c49b_1.2263ab7c6a548529894128e5b557c7e6.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
    "productTrackingUrl": "http://goto.walmart.com/c/|PUBID|/568844/9383?veh=aff&sourceid=imp_000011112222333344&prodsku=52539554&u=https%3A%2F%2Fwww.walmart.com%2Fip%2F52539554",
    "ninetySevenCentShipping": false,
    "standardShipRate": 0,
    "color": "Multicolor",
    "marketplace": true,
    "modelNumber": "710425497513",
    "sellerInfo": "Video Game Advantage",
    "productUrl": "http://c.affil.walmart.com/t/api01?l=https%3A%2F%2Fwww.walmart.com%2Fip%2FWWE-2K17-2K-Xbox-One-710425497513%2F52539554%3Faffp1%3D%7Capk%7C%26affilsrc%3Dapi%26veh%3Daff%26wmlspartner%3Dreadonlyapi",
    "customerRating": "4.529",
    "numReviews": 70,
    "customerRatingImage": "http://i2.walmartimages.com/i/CustRating/4_5.gif",
    "categoryNode": "2636_7899038_8055400",
    "rhid": "33352",
    "bundle": false,
    "clearance": false,
    "preOrder": false,
    "stock": "Available",
    "attributes": {
      "color": "Multicolor",
      "isOrderable": "Y",
      "mirrorNum": "6"
    },
    "gender": "Male",
    "addToCartUrl": "http://c.affil.walmart.com/t/api01?l=http%3A%2F%2Faffil.walmart.com%2Fcart%2FaddToCart%3Fitems%3D52539554%7C1%26affp1%3D%7Capk%7C%26affilsrc%3Dapi%26veh%3Daff%26wmlspartner%3Dreadonlyapi",
    "affiliateAddToCartUrl": "http://goto.walmart.com/c/|PUBID|/568844/9383?veh=aff&sourceid=imp_000011112222333344&prodsku=52539554&u=http%3A%2F%2Faffil.walmart.com%2Fcart%2FaddToCart%3Fitems%3D52539554",
    "freeShippingOver35Dollars": false,
    "giftOptions": {},
    "imageEntities": [
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/eab09346-e3fe-4b31-aae0-6103196b3ea6_1.3104aee80fbfac234fc1ff2c5076ac27.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/eab09346-e3fe-4b31-aae0-6103196b3ea6_1.3104aee80fbfac234fc1ff2c5076ac27.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/eab09346-e3fe-4b31-aae0-6103196b3ea6_1.3104aee80fbfac234fc1ff2c5076ac27.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/c8239cf5-e325-47c8-96a8-74f5f5788996_1.dd59a2cb3bbae8c891a0d23746e0bd3f.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/c8239cf5-e325-47c8-96a8-74f5f5788996_1.dd59a2cb3bbae8c891a0d23746e0bd3f.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/c8239cf5-e325-47c8-96a8-74f5f5788996_1.dd59a2cb3bbae8c891a0d23746e0bd3f.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/cdd50927-86e0-4d43-b1b9-6e3c6785b788_1.5cd510c5484743e848cfba39c849f988.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/cdd50927-86e0-4d43-b1b9-6e3c6785b788_1.5cd510c5484743e848cfba39c849f988.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/cdd50927-86e0-4d43-b1b9-6e3c6785b788_1.5cd510c5484743e848cfba39c849f988.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/5ddfbced-978b-4fa1-bdd0-d1cf72c39f3c_1.a73edc649eaca0548dd0e65b36189a81.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/5ddfbced-978b-4fa1-bdd0-d1cf72c39f3c_1.a73edc649eaca0548dd0e65b36189a81.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/5ddfbced-978b-4fa1-bdd0-d1cf72c39f3c_1.a73edc649eaca0548dd0e65b36189a81.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/162df3bd-61e9-467c-b7ae-6a660451ef39_1.34aef18cf763ad9c8d3611f6d8804048.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/162df3bd-61e9-467c-b7ae-6a660451ef39_1.34aef18cf763ad9c8d3611f6d8804048.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/162df3bd-61e9-467c-b7ae-6a660451ef39_1.34aef18cf763ad9c8d3611f6d8804048.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/98be83c2-fb17-40eb-b5b4-c5f7bfb64471_1.f1073bdcb92e78ee0e27f8b4f33ef261.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/98be83c2-fb17-40eb-b5b4-c5f7bfb64471_1.f1073bdcb92e78ee0e27f8b4f33ef261.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/98be83c2-fb17-40eb-b5b4-c5f7bfb64471_1.f1073bdcb92e78ee0e27f8b4f33ef261.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/b94f04f2-494b-41b7-a907-063567fd7b86_1.0446ca73bd79be2b83cd7643483b7f3b.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/b94f04f2-494b-41b7-a907-063567fd7b86_1.0446ca73bd79be2b83cd7643483b7f3b.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/b94f04f2-494b-41b7-a907-063567fd7b86_1.0446ca73bd79be2b83cd7643483b7f3b.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/144b2550-5fb1-4f4e-a726-3b63a105ac97_1.90ae095bb35e1c672c0197a06d456108.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/144b2550-5fb1-4f4e-a726-3b63a105ac97_1.90ae095bb35e1c672c0197a06d456108.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/144b2550-5fb1-4f4e-a726-3b63a105ac97_1.90ae095bb35e1c672c0197a06d456108.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/6aa857a2-c6ce-4d71-bf66-d23e9008c49b_1.2263ab7c6a548529894128e5b557c7e6.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/6aa857a2-c6ce-4d71-bf66-d23e9008c49b_1.2263ab7c6a548529894128e5b557c7e6.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/6aa857a2-c6ce-4d71-bf66-d23e9008c49b_1.2263ab7c6a548529894128e5b557c7e6.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "PRIMARY"
      }
    ],
    "offerType": "ONLINE_ONLY",
    "availableOnline": true
  },
  {
    "itemId": 51747226,
    "parentItemId": 51747226,
    "name": "Call of Duty: Infinite Warfare, Activision, Xbox One, 047875878617",
    "msrp": 49.99,
    "salePrice": 10.74,
    "upc": "047875878617",
    "categoryPath": "Video Games/Video Game Titles/Call of Duty/Call of Duty Video Games",
    "shortDescription": "Infinity Ward, the award-winning studio that helped create the Call of Duty franchise, reaches new heights with Call of Duty: Infinite Warfare. Infinite Warfare returns to the roots of the franchise with large-scale war, epic battles, and cinematic, immersive military storytelling and takes players on a journey from Earth to beyond our atmosphere. Call of Duty: Infinite Warfare delivers something for every Call of Duty fan with three unique game modes: Campaign, Multiplayer, and Zombies. Call of Duty: Infinite Warfare delivers something for every Call of Duty fan with three unique game modes: Campaign, Multiplayer, and Zombies. Delivering a rich and engaging narrative in a setting unlike anything to date in a Call of Duty game, the campaign is a return to the franchise’s gritty, military roots throughout new environments never before seen in the franchise.",
    "longDescription": "<ul class="a-unordered-list a-vertical a-spacing-none" style="margin-right: 0px; margin-bottom: 18px; margin-left: 18px; color: rgb(148, 148, 148); padding: 0px; font-family:" amazon="" font-size:=""><li style="list-style: disc; word-wrap: break-word; margin: 0px;"><span class="a-list-item" style="color: rgb(17, 17, 17);">Infinity Ward, the award-winning studio that helped create the blockbuster Call of Duty franchise, reaches new heights with Call of Duty: Infinite Warfare. At its core, Infinite Warfare returns to the roots of the franchise where cinematic, immersive storytelling takes center stage as told through an unfolding large-scale war and epic battles that deliver an authentic Call of Duty experience.</span></li><li style="list-style: disc; word-wrap: break-word; margin: 0px;"><span class="a-list-item" style="color: rgb(17, 17, 17);">Call of Duty: Infinite Warfare delivers something for every Call of Duty fan with three unique game modes: Campaign, Multiplayer, and Zombies.</span></li><li style="list-style: disc; word-wrap: break-word; margin: 0px;"><span class="a-list-item" style="color: rgb(17, 17, 17);">Delivering a rich and engaging narrative in a setting unlike anything to date in a Call of Duty game, the campaign is a return to the franchise’s gritty, military roots throughout new environments never before seen in the franchise.</span></li><li style="list-style: disc; word-wrap: break-word; margin: 0px;"><span class="a-list-item" style="color: rgb(17, 17, 17);">The player will embark on a classic war story about grand scale warfare; all set in a grounded future where human conflict has spread throughout our solar system.</span></li></ul>",
    "brandName": "Activision",
    "thumbnailImage": "https://i5.walmartimages.com/asr/9009262e-9616-45df-ae73-90f993fe5553_1.c7a516f50e70bd89d145fa6c707dda3e.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
    "mediumImage": "https://i5.walmartimages.com/asr/9009262e-9616-45df-ae73-90f993fe5553_1.c7a516f50e70bd89d145fa6c707dda3e.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
    "largeImage": "https://i5.walmartimages.com/asr/9009262e-9616-45df-ae73-90f993fe5553_1.c7a516f50e70bd89d145fa6c707dda3e.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
    "productTrackingUrl": "http://goto.walmart.com/c/|PUBID|/568844/9383?veh=aff&sourceid=imp_000011112222333344&prodsku=51747226&u=https%3A%2F%2Fwww.walmart.com%2Fip%2F51747226",
    "ninetySevenCentShipping": false,
    "standardShipRate": 5.99,
    "color": "Multicolor",
    "shipToStore": true,
    "freeShipToStore": true,
    "modelNumber": "047875878617",
    "productUrl": "http://c.affil.walmart.com/t/api01?l=https%3A%2F%2Fwww.walmart.com%2Fip%2FCall-of-Duty-Infinite-Warfare-Activision-Xbox-One-047875878617%2F51747226%3Faffp1%3D%7Capk%7C%26affilsrc%3Dapi%26veh%3Daff%26wmlspartner%3Dreadonlyapi",
    "customerRating": "4.473",
    "numReviews": 53,
    "customerRatingImage": "http://i2.walmartimages.com/i/CustRating/4_5.gif",
    "bestMarketplacePrice": {
      "price": 10.44,
      "sellerInfo": "GamerCandy",
      "standardShipRate": 0,
      "twoThreeDayShippingRate": 8.99,
      "availableOnline": true,
      "clearance": false,
      "offerType": "ONLINE_ONLY"
    },
    "categoryNode": "2636_7899038_5120157",
    "rhid": "33352",
    "bundle": false,
    "clearance": false,
    "preOrder": false,
    "stock": "Available",
    "attributes": {
      "ageGroup": "Adult",
      "color": "Multicolor",
      "isOrderable": "Y"
    },
    "gender": "Male",
    "addToCartUrl": "http://c.affil.walmart.com/t/api01?l=http%3A%2F%2Faffil.walmart.com%2Fcart%2FaddToCart%3Fitems%3D51747226%7C1%26affp1%3D%7Capk%7C%26affilsrc%3Dapi%26veh%3Daff%26wmlspartner%3Dreadonlyapi",
    "affiliateAddToCartUrl": "http://goto.walmart.com/c/|PUBID|/568844/9383?veh=aff&sourceid=imp_000011112222333344&prodsku=51747226&u=http%3A%2F%2Faffil.walmart.com%2Fcart%2FaddToCart%3Fitems%3D51747226",
    "freeShippingOver35Dollars": true,
    "giftOptions": {},
    "imageEntities": [
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/f582cbd0-6753-4ec6-9b0d-8f77c3e20bd8_1.eceddbae1e6aabbd797440480c2ed436.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/f582cbd0-6753-4ec6-9b0d-8f77c3e20bd8_1.eceddbae1e6aabbd797440480c2ed436.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/f582cbd0-6753-4ec6-9b0d-8f77c3e20bd8_1.eceddbae1e6aabbd797440480c2ed436.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "SECONDARY"
      },
      {
        "thumbnailImage": "https://i5.walmartimages.com/asr/9009262e-9616-45df-ae73-90f993fe5553_1.c7a516f50e70bd89d145fa6c707dda3e.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
        "mediumImage": "https://i5.walmartimages.com/asr/9009262e-9616-45df-ae73-90f993fe5553_1.c7a516f50e70bd89d145fa6c707dda3e.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
        "largeImage": "https://i5.walmartimages.com/asr/9009262e-9616-45df-ae73-90f993fe5553_1.c7a516f50e70bd89d145fa6c707dda3e.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
        "entityType": "PRIMARY"
      }
    ],
    "offerType": "ONLINE_ONLY",
    "availableOnline": true
  },
  {
    "itemId": 51747224,
    "parentItemId": 51747224,
    "name": "Call of Duty: Infinite Warfare Legacy Edition, Activision, Xbox One, 047875878631",
    "msrp": 29.95,
    "salePrice": 19.62,
    "upc": "047875878631",
    "categoryPath": "Video Games/Video Game Titles/Call of Duty/Call of Duty Video Games",
    "shortDescription": "Call Of Duty: Infinite Warfare - Legacy Edition for Xbox One",
    "longDescription": "Call Of Duty: Infinite Warfare - Legacy Edition for Xbox One",
    "brandName": "Activision",
    "thumbnailImage": "https://i5.walmartimages.com/asr/91361739-0bac-47d9-b215-9f09a595d80c_1.d3374608101b91476c2ff145e683e82c.jpeg?odnHeight=100&odnWidth=100&odnBg=FFFFFF",
    "mediumImage": "https://i5.walmartimages.com/asr/91361739-0bac-47d9-b215-9f09a595d80c_1.d3374608101b91476c2ff145e683e82c.jpeg?odnHeight=180&odnWidth=180&odnBg=FFFFFF",
    "largeImage": "https://i5.walmartimages.com/asr/91361739-0bac-47d9-b215-9f09a595d80c_1.d3374608101b91476c2ff145e683e82c.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF",
    "productTrackingUrl": "http://goto.walmart.com/c/|PUBID|/568844/9383?veh=aff&sourceid=imp_000011112222333344&prodsku=51747224&u=https%3A%2F%2Fwww.walmart.com%2Fip%2F51747224",
    "ninetySevenCentShipping": false,
    "standardShipRate": 5.99,
    "color": "Multicolor",
    "shipToStore": true,
    "freeShipToStore": true,
    "modelNumber": "047875878631",
    "productUrl": "http://c.affil.walmart.com/t/api01?l=https%3A%2F%2Fwww.walmart.com%2Fip%2FCall-of-Duty-Infinite-Warfare-Legacy-Edition-Activision-Xbox-One-047875878631%2F51747224%3Faffp1%3D%7Capk%7C%26affilsrc%3Dapi%26veh%3Daff%26wmlspartner%3Dreadonlyapi",
    "customerRating": "4.239",
    "numReviews": 46,
    "customerRatingImage": "http://i2.walmartimages.com/i/CustRating/4_2.gif",
    "bestMarketplacePrice": {
      "price": 19.62,
      "sellerInfo": "Cheapees",
      "standardShipRate": 0,
      "availableOnline": true,
      "clearance": false,
      "offerType": "ONLINE_ONLY"
    },
    "categoryNode": "2636_7899038_5120157",
    "rhid": "33352",
    "bundle": false,
    "clearance": false,
    "preOrder": false,
    "stock": "Available",
    "attributes": {
      "color": "Multicolor",
      "isOrderable": "Y",
      "replenishmentEndDate": "20/11/03"
    },
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